A young couple is looking to buy their first home. When looking at plans, they tell the builder that they are not interested in an in-home spa bathroom, master bedroom/exercise suite, and techno-kitchen appliances. All they want is a simple home with the basic set of comforts in a nice neighborhood where they can raise a family. This couple is making a consumer decision based on:

Question

Quizplus · Accepted Answer

The couple is prioritizing the function of the home, focusing on basic comforts and a good neighborhood for raising a family, rather than additional features or luxury items.

A Young Couple Is Looking to Buy Their First Home