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As a Marketing Manager for a New Men's Shaving Cream

Question 30

Multiple Choice

As a marketing manager for a new men's shaving cream called "Male," Ruth has designed an ad campaign that emphasizes its very strong aroma that is guaranteed to capture the attention of others. It is most likely that individuals who score high on the _____ subscale of the CAD will purchases this product.


A) masculine
B) extraversion
C) dominant
D) aggressive

Correct Answer:

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