In their marketing research, Joe and Lee found that there was a group of individuals that really didn't care what brand of toothpaste they used because they were only interested in how clean it made their teeth, not how popular it would make them with their co-workers. Such individuals are likely to have a high score on the _____ subscale of the CAD.

Question

Quizplus · Accepted Answer

The CAD scale measures Compliant, Aggressive, and Detached personality types. Individuals who are indifferent to brand popularity and focus on functionality are likely to score high on the Detached subscale.

In Their Marketing Research, Joe and Lee Found That There