In 1965, Fred Smith wrote a management class paper proposing reliable overnight delivery service. His professor gave him a C, because "the concept is interesting and well-formed, but in order to earn better than a C, [it] must be feasible."Smith ignored his professor's statement and founded Federal Express (FedEx), a company that is now worth more than $3 billion. Smith's professor wanted him to stick to business solutions that were proven, not come up with something "outside the box."In other words, Smith's professor was relying on a/an
A) mental set.
B) deductive approach.
C) inductive approach.
D) litmus test.

Question

Quizplus · Accepted Answer

Smith's professor was relying on a mental set, which is a tendency to approach situations in a certain way because that method has worked in the past, rather than considering innovative or unconventional solutions.

In 1965, Fred Smith Wrote a Management Class Paper Proposing