The way in which the value chain is configured should enable the organization to appeal to strategic customer segments. These can be defined as
A) A group of customers that can be targeted by a specific combination of product performance and price
B) A group of customers that are willing to pay a high price for a good quality product or service
C) Customer needs that can be created by innovation
D) Those aspects of customer behaviour that are universal
Correct Answer:
Verified
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