To consumer-packaged goods companies, improving bottom line was a simple task:Drive revenues through promotion spending, look for improvements in mass mediaefficiency, and stimulate purchase of products through retail incentives. Thismarketing approach is
A) Directly opposed to CRM philosophy
B) In line with CRM philosophy
C) An approved CRM strategy
D) Will produce maximum profit
E) None of the above

Question

Quizplus · Accepted Answer

This traditional marketing approach focuses on mass promotion and incentives rather than building long-term customer relationships, which is contrary to the CRM philosophy that emphasizes customer retention and personalized engagement.

To Consumer-Packaged Goods Companies, Improving Bottom Line Was a Simple