CRM offers us the solution to many of our business problems. The solution is not easy and requires a change in business focus. Which of the following isn't consistent with that change?
A) Company's focus from mass marketing to the individual customer
B) Marketing focus from product specific to customer centric
C) Our promotion objective to focus on best customer price
D) Marketing support focus to customer marketing program
E) Focus on profitability of campaigns and improved response rates

Question

Quizplus · Accepted Answer

Focusing on the best customer price is more about pricing strategy rather than shifting the business focus to customer relationships, which is the essence of CRM.

CRM Offers Us the Solution to Many of Our Business