Please comment on the correctness or incorrectness of the following statement:"Companies should make it their goal to attract the greatest number of customers. After all, every customer counts; and growing market share is an important measure of success."
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Q1: 360 degree view of the customer means:
A)
Q2: Most agree that a comprehensive CRM system
Q3: What is de-marketing?
Q4: According to Kutner and Cripps, CRM is
Q5: CRM enables companies to have one-to-one dialogues
Q6: How do dissatisfied customers drain company resources?
Q7: With respect to web sites, what do
Q8: Why have CRM systems been adopted and
Q9: What are the objectives of any CRM
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