Classifying companies as Prospectors, Analyzers, Defenders or Reactors depending on their relative industry positions helps one to predict the likely strategic and tactical moves that companies will make.

Question

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This classification is based on the Miles and Snow typology, which categorizes companies by their strategic orientation, helping to anticipate their behavior in response to environmental changes.

Classifying Companies as Prospectors, Analyzers, Defenders or Reactors Depending on Their