Perhaps the Greatest Risk for a Company That Chooses to Pursue

Perhaps the greatest risk for a company that chooses to pursue an integrated low cost/differentiation strategy is that it will

A) make products that appeal only to those who are interested in novelty.
B) place too strong of an emphasis on market research.
C) have to carry both "hard lines" and "soft lines" for the broadest market appeal.
D) become "stuck in the middle."