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Relying on Internal Activities and Processes, Tapping Customers and Suppliers

Question 44

Multiple Choice

Relying on internal activities and processes, tapping customers and suppliers for ideas, and engaging in other boundary-spanning activities meant to identify emerging trends are all means by which a company can deliberately create a focus on


A) the behaviors of rivals.
B) the likelihood of an industry price war.
C) opportunity recognition.
D) its changing culture.

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