To understand the conditions and trends in an industry that all firms must account for in their planning one must undertake a(n) _________ analysis.
A) impact
B) secular trend
C) exogenous (or driving) forces
D) cusp-catastrophe

Question

Quizplus · Accepted Answer

Exogenous (or driving) forces analysis involves examining external factors and trends that impact an entire industry, which firms must consider in their strategic planning.

To Understand the Conditions and Trends in an Industry That