A ________ model helps one to understand those aspects of the competitive environment that make an industry either attractive or unattractive as a place to earn profits.
A) contingent profitability
B) five-forces
C) global sourcing
D) customer relationship

Question

Quizplus · Accepted Answer

The five-forces model, developed by Michael Porter, analyzes the competitive forces within an industry to determine its attractiveness and potential for profitability.

A ________ Model Helps One to Understand Those Aspects of the Competitive