It is much more likely that you will walk slowly through a department store if soft, soothing music is playing. By walking more slowly, you are more likely to stop and look and thus more likely to purchase. We can think of the playing of music as a way of persuading you to buy. Based on what was presented in the textbook, which of the following best applies to this scenario?
A) channel
B) context
C) source
D) message
Correct Answer:
Verified
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