Focusing your product on a special part of the market is an example of:
A) capital budgeting.
B) segmenting.
C) target marketing.
D) centralization.
E) penetration programming.

Question

Quizplus · Accepted Answer

Focusing your product on a special part of the market is known as target marketing. This involves segmenting the market and identifying a specific group of consumers with distinct needs or characteristics, and then tailoring the marketing mix to meet their needs. Capital budgeting refers to the process of allocating financial resources for long-term investments. Centralization refers to the concentration of decision-making authority at a single point in the organization, while penetration programming is not a recognized term in marketing. Therefore, C is the best choice.

Focusing Your Product on a Special Part of the Market