Dramatic differences in the profitable of customers purchasing a similar dollar volume may be caused by:

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Dramatic differences in the profitability of customers purchasing a similar dollar volume can be attributed to various factors including the mix of products they purchase, the price discounts taken, and "forward buying" by the customer. Each of these factors can significantly affect the cost to serve a customer and, consequently, the profitability derived from them.

Dramatic Differences in the Profitable of Customers Purchasing a Similar