An economic buying influence is likely to be further up the organizational ladder under what conditions?
A) the more depressed the organization's business condition
B) the more experience they have with you and your firm
C) the less expensive the product
D) both b and c above
E) none of the above

Question

Quizplus · Accepted Answer

Economic buying influences tend to be higher up in the organizational hierarchy when the organization's business condition is depressed, as financial decisions become more critical and are scrutinized at higher levels of management.

An Economic Buying Influence Is Likely to Be Further Up