Firms that divide up cities into several sales territories may be using which of the following control units:
A) customers.
B) zip codes.
C) census tracts.
D) Only a and b are correct
E) a, b, and c are all correct.

Question

Quizplus · Accepted Answer

Firms dividing cities into sales territories may use customers, zip codes, and census tracts as control units to organize and manage their sales efforts effectively. Each option provides a method to segment the market geographically or by customer type.

Firms That Divide Up Cities into Several Sales Territories May