Which pricing strategy involves offering components to customers for purchase as a group, usually for less than the price of components separately?
A) bundling
B) lead user pricing
C) versioning
D) price skimming

Question

Quizplus · Accepted Answer

Bundling is a pricing strategy where multiple products or services are sold together at a lower price than if they were purchased separately.

Which Pricing Strategy Involves Offering Components to Customers for Purchase