If you have a product where one component is purchased once and another component is purchased repeatedly, under which pricing strategy would you probably want to price the nonrepeat component low to encourage customers to make an initial purchase into your system?
A) bundling
B) lead user pricing
C) versioning
D) price skimming

Question

Quizplus · Accepted Answer

Bundling is a strategy where products are sold together at a lower price than if purchased separately. Pricing the non-repeat component low encourages initial purchase, while profits are made on repeat purchases.

If You Have a Product Where One Component Is Purchased