When should you consider an iterative approach to market research?
A) when the risk of new product failure is low and the cost of obtaining inaccurate feedback is low
B) when the risk of new product failure is high and the cost of obtaining inaccurate feedback is low
C) when the risk of new product failure is low and the cost of obtaining inaccurate feedback is high
D) when the risk of new product failure is high and the cost of obtaining inaccurate feedback is high

Question

Quizplus · Accepted Answer

The Answer of When should you consider an iterative approach to market research?
A) when the risk of new product failure is low and the cost of obtaining inaccurate feedback is low
B) when the risk of new product failure is high and the cost of obtaining inaccurate feedback is low
C) when the risk of new product failure is low and the cost of obtaining inaccurate feedback is high
D) when the risk of new product failure is high and the cost of obtaining inaccurate feedback is high

When Should You Consider an Iterative Approach to Market Research