Which approach to market research has the advantage of getting information from customers who cannot articulate their needs?
A) iterative approaches
B) ethnography
C) lead user method
D) focus groups

Question

Quizplus · Accepted Answer

Ethnography involves observing customers in their natural environment, allowing researchers to gather insights from behaviors and interactions that customers may not be able to verbally express.

Which Approach to Market Research Has the Advantage of Getting