Which of the following is an advantage of focus groups?
A) they are relatively inexpensive for the amount of information they provide
B) they have high response rates
C) data obtained from focus group participants are independent of the views of other focus group members
D) it is easy to assemble a focus group that is representative of a larger population
Correct Answer:
Verified
Q49: Which method of collecting data involves the
Q50: Which method of collecting data is particularly
Q51: Which method of collecting data solicits information
Q52: Which method of collecting data involves discussion
Q53: What is a disadvantage of focus groups?
A)
Q55: For which method of data collection do
Q56: What term refers to the targeted group
Q57: Which approach to market research has the
Q58: Providing open-ended information from a group with
Q59: Which approach to market research has the
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