The normal distribution of adopters translates into an S-shaped pattern of demand growth over time because the bell curve shows the rate of adoption while the S-shaped curve shows the cumulative adoption.

Question

Quizplus · Accepted Answer

The bell curve represents the rate of adoption, peaking when most adopters are adopting, while the S-shaped curve represents cumulative adoption, starting slow, accelerating, and then leveling off as the market saturates.

The Normal Distribution of Adopters Translates into an S-Shaped Pattern