In the high-definition DVD battle, what were Sony and Toshiba trying to accomplish by gaining the support of the movie studios?
A) gaining the support of the producers of complementary products
B) making the product backward compatible
C) managing the customers' expectations
D) making product preannouncements

Question

Quizplus · Accepted Answer

Sony and Toshiba were trying to gain the support of movie studios to ensure that more movies would be available in their respective formats, thus encouraging consumers to adopt their technology and increasing the likelihood of their format becoming the industry standard. This is an example of gaining the support of producers of complementary products.

In the High-Definition DVD Battle, What Were Sony and Toshiba