How can preannouncements help to manage expectations?
A) convince competitors that they expedite the launch a competing product
B) discourage suppliers from attempting to form alliances with you
C) attempt to become the industry standard
D) all of the above

Question

Quizplus · Accepted Answer

Preannouncements can help a company position its product as the industry standard by setting expectations and influencing the market before the product is officially launched.

How Can Preannouncements Help to Manage Expectations