What is a likely outcome if you surrender a standards battle and conform to the standard?
A) lose all the capital, reputation, and learning that you have invested in the industry
B) your ability to differentiate your product will be enhanced
C) reduction in the size of your target market
D) improved ability to focus on a niche

Question

Quizplus · Accepted Answer

By surrendering a standards battle and conforming to the standard, you may lose the capital, reputation, and learning invested in developing a non-standard product, as you align with the prevailing industry standard.

What Is a Likely Outcome If You Surrender a Standards