What would be considered an advantage of being the late mover into a market?
A) you benefit from the ability to free ride on the investments that the first mover makes in creating supply infrastructure and distribution channels
B) you can design products that correct the mistakes that the first mover made in meeting customer demand
C) you can leapfrog ahead of the first mover's technology
D) all of the above

Question

Quizplus · Accepted Answer

Late movers can benefit from the groundwork laid by first movers, improve upon their products, and adopt newer technologies to gain a competitive edge.

What Would Be Considered an Advantage of Being the Late