Michael Dell's approach to selling computers - selling personal computers assembled from standard components direct to customers - would most likely be considered:
A) strategy
B) technology innovation
C) innovation
D) invention

Question

Quizplus · Accepted Answer

Michael Dell's approach is considered a strategy because it involves a business model innovation in how computers are sold, focusing on direct sales and customization rather than technological or product invention.

Michael Dell's Approach to Selling Computers - Selling Personal Computers