When Pfizer discovered Viagra as a solution to the problem of erectile dysfunction, they were testing drugs to treat angina. Pfizer's discovery is an example of:
A) strategy
B) technology innovation
C) disruptive innovation
D) process development

Question

Quizplus · Accepted Answer

Pfizer's discovery of Viagra for erectile dysfunction while testing drugs for angina is an example of technology innovation, as it involves finding a new application for an existing technology.

When Pfizer Discovered Viagra as a Solution to the Problem