Customer engagement refers to:
A) organizations designing products and processes with the goal of maximising revenue from individual customers.
B) organizations building relationships with customers so they will continue to use their goods and services and actively advocate for and recommend them.
C) organizations customizing product and service features to meet the needs of individual customers rather than mass-producing products.
D) customers proactively approaching organizations in order to suggest product ideas and features for development.

Question

Quizplus · Accepted Answer

Customer engagement is all about building strong, long-lasting relationships with customers. This involves interacting with customers on a regular basis, gathering feedback, and making changes to products and services to better meet their needs. The ultimate goal of customer engagement is to increase customer satisfaction and loyalty, which can lead to increased revenue and business growth. Option A pertains to maximizing revenue but through individual customers rather than building relationships. Option C pertains to customization but is not necessarily linked to relationship building. Option D refers to customers suggesting ideas but does not capture the broader scope of customer engagement.

Customer Engagement Refers To