According to Gersuny and Rosengren, customers have four distinct roles. Which of the following is one of them?
A) Distributor
B) Supplier
C) Coworker
D) Employer

Question

Quizplus · Accepted Answer

Gersuny and Rosengren identify four distinct roles of customers: user, payer, influencer, and coworker. While distributor, supplier, and employer are also important roles in business, they are not specifically identified as roles of customers by these authors.

According to Gersuny and Rosengren, Customers Have Four Distinct Roles