Multi-attribute models, such as the rational mathematician model, utilize a choice matrix of attributes, brand scores, and importance weights. Communications can be used to try to influence consumer choice by:

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The Answer of Multi-attribute models, such as the rational mathematician model, utilize a choice matrix of attributes, brand scores, and importance weights. Communications can be used to try to influence consumer choice by:

Multi-Attribute Models, Such as the Rational Mathematician Model, Utilize a Choice