The suggested communication strategy to use when the service firm is a restaurant that offers food and service is to:
A) create an intangible image for the product
B) create awareness for the product
C) surround the product with tangible evidence
D) differentiate the service product from service delivery
E) both a and c
Correct Answer:
Verified
Q1: The primary role of a service firm's
Q2: Which of the following is not an
Q3: Differentiation approaches such as delivery, installation, customer
Q4: Which of the following is not a
Q5: Banking personnel would be considered:
A) type 1
Q6: Multi-attribute models, such as the rational mathematician
Q7: _ occurs when the same communication message
Q9: Many professional service providers are tentative about
Q10: Failure to _ can erase all other
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