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Which of the Following Statements Is NOT True

Question 2

Multiple Choice

Which of the following statements is NOT true?


A) Service knowledge is obtained differently than goods knowledge.
B) Firms that define their businesses too narrowly have developed marketing myopia.
C) Goods are tangible-dominant.
D) Service knowledge is obtained through the experience of receiving the actual service.
E) All the above are true.

Correct Answer:

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