_______ results in firms that produce tangible products and overlook the service aspect of their product.
A) Services marketing
B) Marketing management
C) Services marketing myopia
D) Scale of market entities
E) Customer experience

Name: _______ results in firms that produce tangible products and overlook the service aspect of their product. A) Services marketing B) Marketing management C) Services marketing myopia D) Scale of market entities E) Customer experience
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Question

Quizplus · Accepted Answer

The Answer is C

_______ Results in Firms That Produce Tangible Products and Overlook