Question 1

Work groups tend to be more creative when group members support each other, and the group is diverse in a number of ways.

Accepted Answer

Work groups are the most likely to be creative when they are mutually supportive and when they have a diversity of back grounds and perspectives.

Question 2

The last step in the creative process is verification and application.

Accepted Answer

Step 5 is verification and application. The individual sets out to prove that the creative solution has merit.

Question 3

To enhance creativity, it is best to carefully specify the best method for workers to accomplish a work goal.

Accepted Answer

Workers tend to be more creative when they are granted the freedom to choose which method is best for attaining a work goal.

Question 4

Business leaders rarely use brainstorming because the technique is mostly geared toward relatively minor ideas like choosing a slogan for a safety campaign.

Accepted Answer

The best-known method for creativity improvement is brainstorming, which you have probably already done. Although brainstorming is often condemned as being superficial, it remains a key idea- generation method for even the most advanced technology companies.

Question 5

Leadership at Canon Inc. has found that to create new products quickly, it is best for the production team to be physically distant from product developers.

Accepted Answer

Leadership at Canon, Inc., however, has found that the key to creating new products quickly is for the production team to physically work close to the product developers. The result is more input and communication.

Question 6

A person who has the experience of flow becomes preoccupied with the external consequences of performing a task.

Accepted Answer

The experience of flow is an experience so engrossing and enjoyable that the task becomes worth doing for its own sake regardless of the external consequences.

Question 7

A recommendation for managing creative workers is to provide them with a minimum amount of structure.

Accepted Answer

Many creative workers regard heavy structure as the death knell of creativity.

Question 8

Seeing opportunities is an important part of entrepreneurial leadership.

Accepted Answer

Opportunity seeking is associated with entrepreneurial leadership because the entrepreneur might build an organization around an unmet consumer need.

Question 9

A leader who accumulates considerable knowledge will have difficulty being creative because such knowledge usually blocks original thinking.

Accepted Answer

Creative problem solving requires a broad background of information, including facts and observations. Knowledge provides the building blocks for generating and combining ideas.

Question 10

A potential negative side effect of placing a heavy emphasis on innovation is that the company collects many ideas of limited value.

Accepted Answer

Most companies have loads of interesting ideas floating to the surface, but very few will even translate into a profitable product or service.

Question 11

A recommended strategy for finding a creative idea is to try a large number of ideas.

Accepted Answer

Creativity is often referred to as a numbers game, because the more ideas you try, the greater the probability of finding one that works.

Question 12

Fernando, the president of a consumer products division, wants staff members to enhance their creativity. It would therefore be a good idea for Fernando to place creative ideas through a complicated, time-consuming review process.

Accepted Answer

Deciding how much time and money to give to a team or project is a tough judgment call that can either support or stifle creativity. Under some circumstances, setting a time deadline will trigger creative thinking because it represents a favorable challenge.

Question 13

Part of the artist role in becoming more creative is to stretch one's imagination.

Accepted Answer

Be an artist by stretching your imagination. Strive to spend about 3 percent of your day imagining new solutions to the challenges you face.

Question 14

Research based on the LMX theory indicates that favorable exchanges between managers and creative workers are associated with low creativity.

Accepted Answer

A study with 191 research and development specialists found a positive relationship between LMX ratings and creativity of workers as measured by supervisory ratings.

Question 15

A creative person within an organization is typically a conformist.

Accepted Answer

Creative people are frequently nonconformists and do not need strong approval from the group. They prefer to search for alternatives than worry about attaining consensus.

Question 16

Distaste for the task is associated with high creativity because the worker works rapidly to find a solution to the distasteful problem.

Accepted Answer

A dominant characteristic of creative people that is closely related to personality is a passion for the work.

Question 17

A finding about the insight step of creative thinking is that the flash of insight:

Accepted Answer

The insight experience usually arrives after hours of thought and study.

Question 18

During the insight step of creative thinking, a person:

Accepted Answer

Step 4 of the creative process is insight. The problem-conquering solution flashes into the person's mind at an unexpected time, such as on the verge of sleep, during a shower, or while running.

Question 19

The problem-conquering solution flashes into the person's mind at an unexpected time in the insight step of the creative process.

Accepted Answer

The problem-conquering solution flashes into the person's mind at an unexpected time, such as on the verge of sleep, during a shower, or while running.

Question 20

A creative idea is considered to be innovative when the idea:

Accepted Answer

By thinking creatively, a person can form a new enterprise or enlarge an existing one that can keep many people engaged in productive activity. However, the creative idea has to be executed properly for innovation to take place.

Quiz 11: Creativity Innovation and Leadership