When the Organic Trade Association partnered with Free Range Graphics to produce a 5-minute online spoof of the latest Star Wars movie, this was an example of
A) a strategic alliance.
B) viral marketing.
C) outsourcing.
D) business process management.
E) none of these.

Question

Quizplus · Accepted Answer

This is an example of viral marketing, as the video was produced with the intention of getting it shared and spread among viewers online, much like a viral infection.

When the Organic Trade Association Partnered with Free Range Graphics