Collier Corp. has grown by boosting sales of present products by more aggressive selling in the firm's current markets. This is an example of
A) concentration.
B) market penetration.
C) geographic expansion.
D) product development.
E) horizontal integration.

Question

Quizplus · Accepted Answer

Market penetration refers to the strategy of increasing sales of existing products in current markets. This is achieved through more aggressive marketing and sales efforts. Therefore, Collier Corp's approach of boosting sales by aggressive selling in its current markets reflects the market penetration strategy.