When an organization strives to provide goods or services that are distinctive from those of its competitors, it is pursuing the strategic option known as
A) focus.
B) market development.
C) cost leadership.
D) market penetration.
E) differentiation.

Question

Quizplus · Accepted Answer

Pursuing differentiation involves creating goods or services that stand out from those of competitors, such as offering unique features or high-quality materials. This allows the organization to charge higher prices and attract customers who value these distinctive attributes.

When an Organization Strives to Provide Goods or Services That