________ must support the firm's operating costs, administrative costs, research costs, and marketing costs such as advertising and sales salaries.
A) Product differentiation
B) Price
C) Product
D) Place
E) Promotion

Question

Quizplus · Accepted Answer

Price is the element that supports the firm's operating costs, administrative costs, research costs, and marketing costs such as advertising and sales salaries. It is the revenue received from each unit sold that sustains the business and enables it to cover its expenses and generate profits. The price must be carefully calculated to ensure that it is aligned with the customer's perceived value and the competition in the market.

________ Must Support the Firm's Operating Costs, Administrative Costs, Research