If you were the manager for Track & Wheels, a local backhoe dealer, which promotion would likely be the best method to sell high-priced backhoes?
A) Product placement
B) Price placement
C) Product differentiation
D) Personal selling
E) New product development

Question

Quizplus · Accepted Answer

Personal selling would likely be the best method to sell high-priced backhoes. Backhoes are a significant investment, and customers may have questions or concerns that can be addressed by a knowledgeable salesperson. Personal selling allows the salesperson to build a relationship with the customer and provide customized solutions and demonstrations to match their specific needs. This approach may be more effective than product placement, price placement, or product differentiation, which are more suitable for promoting lower-priced items or products with more mainstream appeal. New product development may also not be relevant in this scenario, as the dealer is selling existing products rather than developing new ones.

If You Were the Manager for Track & Wheels, a Local