The importance of ________ in marketing can be seen in the example of the introduction of "Crayola IQ" colour pencils because crayons were seen as too "babyish" by 8 to 12 year olds.
A) language
B) geography
C) demographics
D) history
E) psychology

Question

Quizplus · Accepted Answer

The example of "Crayola IQ" colour pencils shows the importance of understanding demographics, specifically the age range and preferences of the target market. The marketing strategy was to appeal to older children who may have outgrown traditional crayons but still wanted creative expression.

The Importance of ________ in Marketing Can Be Seen in the Example