Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, a strategy that calls for luring fashion-conscious customers. This is an example of what type of market segmentation?
A) Geographic
B) Demographic
C) Psychographic
D) Product use
E) Strategic

Question

Quizplus · Accepted Answer

Repositioning itself as a global luxury brand, and targeting fashion-conscious customers, indicates that Burberry is using psychographic segmentation. This strategy focuses on customers' lifestyles, motivations, interests, and attitudes, rather than just demographic or geographic factors.

Burberry Is Repositioning Itself as a Global Luxury Brand, Such