The Ford Focus is promoted to consumers on the basis of economy, while the Porsche is promoted on the basis of high performance. This is an example of
A) relationship marketing.
B) product positioning.
C) product differentiation.
D) mass customization.
E) psychographic segmentation.

Question

Quizplus · Accepted Answer

This is an example of product positioning, which is the process of creating an image or identity in the minds of consumers for a product or brand. The Ford Focus and Porsche are positioned differently based on their unique characteristics and benefits. The Focus is positioned as an economical car, while the Porsche is positioned as a high-performance luxury car.

The Ford Focus Is Promoted to Consumers on the Basis