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Companies in Poland Have Succeeded in Overcoming Consumer Resistance to Credit

Question 59

Multiple Choice

Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash. This is an example of the use of a ________ variable in market segmentation.


A) level of income
B) demographic
C) geographic
D) behavioural segmentation
E) psychographic

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