________ are particularly important to marketers because marketers can, through marketing efforts, sway consumers' likes and dislikes.
A) Demographics
B) Geographics
C) Marital status and age
D) Psychographics
E) Product uses

Question

Quizplus · Accepted Answer

Psychographics is the study of consumers' attitudes, beliefs, values, and personality traits. Since these factors are more subjective and personal, they are more likely to be influenced by marketing efforts than objective factors like demographics or geographics. Therefore, psychographics is particularly important to marketers as they can use this information to tailor their marketing efforts to appeal to specific consumer attitudes and preferences.

________ Are Particularly Important to Marketers Because Marketers Can, Through