Which of the following is correct with regard to the elements in the marketing mix?
A) Of the four elements, "product" is generally least important.
B) The elements are all equally important, regardless of the product being sold.
C) Price plays a small role in fresh meat, but a relatively larger role in selling newspapers.
D) Distribution is not very important in marketing gasoline, but it is important for lumber.
E) Promotion is vital in selling toys, but much less important in selling nails.

Question

Quizplus · Accepted Answer

Promotion is crucial in selling toys due to the need to attract children's attention and influence parents, while nails are more of a commodity where promotion is less critical.

Which of the Following Is Correct with Regard to the Elements