When Reader's Digest identified and classified its readers into young adults, computer owners, and professionals/managers, it was using
A) prospect identification.
B) potential customer categorizing.
C) customer identification.
D) product differentiation.
E) market segmentation.

Question

Quizplus · Accepted Answer

Reader's Digest is identifying different segments within its overall market based on demographic characteristics (young adults, computer owners, professionals/managers). This approach is known as market segmentation, which involves dividing a larger market into smaller groups of consumers who have similar needs or characteristics. By segmenting its market in this way, Reader's Digest can tailor its marketing efforts to each group's specific preferences and interests, potentially increasing its appeal and effectiveness with each segment.

When Reader's Digest Identified and Classified Its Readers into Young