Groups of people with similar wants and needs that can be expected to show interest in the same products are called
A) customers.
B) prospects.
C) homogeneous segments.
D) potential customers.
E) target markets.

Question

Quizplus · Accepted Answer

Groups of people with similar wants and needs are identified as target markets or target audiences. Target markets are a specific, defined segment of customers that a business seeks to serve. Target marketing involves adjusting and tailoring marketing strategies, products, and services to meet the specific preferences and needs of a particular group of individuals within a target market, making it the best fit for this question.

Groups of People with Similar Wants and Needs That Can